Be recommended first when customers ask AI who to hire.

AI Search Optimization (ASO)

AI Search Optimization (ASO) combines Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to rank your business first in AI search results across ChatGPT, Gemini, Perplexity, and Google AI.

What Is AI Search Optimization?

ASO is the process of ranking and getting chosen by AI-powered search engines. It tells AI assistants which business to trust and recommend when customers ask for help.

Traditional SEO only targets Google rankings.

ASO targets where customers search now:

  • ChatGPT Search

  • Google AI Overviews

  • Perplexity Recommendations

  • Gemini Responses

  • Future AI assistants and devices

ASO gets you in front of buyers before they ever see your competitors.

AI Search Optimization helping local businesses be recommended first by AI search tools

Rank #1 in AI Search

Dominate AI-powered search engines like ChatGPT, Google SGE, Gemini, and Perplexity — show up first when customers ask for the best local businesses.

Be AI Recommended

Today’s customers don’t scroll — they ask. Position your business as the go-to answer in AI results, not just traditional search listings.

Drive More High-Intent Traffic

AI search brings customers with urgent needs. Get in front of them exactly when they’re ready to book, buy, or call.

Capture Customers Before Competitors

Stay ahead of the competition by winning visibility in the newest, fastest-growing search channels before others even realize what’s happening.

Turn AI Visibility Into Leads

Ranking high in AI search isn’t just vanity — it drives real leads, bookings, and revenue. Make sure you’re not invisible where it matters most.

Future-Proof Your Online Presence

Google, ChatGPT, Gemini, Perplexity — the search game is evolving fast. Optimize now so your business stays visible as AI search takes over.

AI Marketing and AI Automation Platform for Local Service Businesses

AI Search Is the Future — Make Sure You’re Leading

Optimize your business for ChatGPT, Google SGE, Gemini, and Perplexity so you capture more leads, rank #1, and stay ahead of competitors in the AI-driven search era.

72% of Consumers Prefer Asking AI Over Google

AI search is becoming the first place customers go for trusted recommendations. ASO ensures your business is who AI recommends, delivering ready-to-book leads before competitors are even seen.

3–5X Higher Conversion Rates From AI-Driven Leads

Leads that come from AI assistants convert faster and spend more — because AI filters out the tire-kickers. ASO brings you the most valuable customers ready to buy now.

Up to 60% Lower Customer Acquisition Costs

No ads. No bidding wars. ASO turns organic AI assistant recommendations into your most profitable lead source — improving ROI across every marketing channel.

Free AI Marketing Guide

Position Your Business as the Top Answer in AI-Driven Search

Local Business Owners, Unlock the Secret to Ranking First in AI Search

DOWNLOAD YOUR FREE GUIDE NOW!

Download the Local Business AI Guide to increase booked jobs with automation and AI search visibility

AI Search Optimization for Local Businesses

AI Search Optimization (ASO) helps local businesses show up when customers ask ChatGPT, Google’s AI Overviews, and other AI assistants for recommendations. Instead of relying only on traditional SEO rankings, ASO positions your business as the direct answer for high-intent local queries like “best plumber near me” or “top HVAC company in San Diego.” By optimizing your content for AI-driven search, you increase visibility, trust, and conversions — helping your business get discovered across every modern search channel.

Customers no longer scroll through 10 local results…

They pick the first trusted recommendation AI gives them.

ASO ensures that recommendation is you:

  • More high-intent leads
  • More booked appointments
  • Lower cost per lead
  • Higher ROI than SEO alone
  • Competitive advantage while others fall behind
Comparison of traditional SEO versus AI Search Optimization showing how ASO improves visibility in AI search results
Homeowner asking a Google voice assistant for the best local business recommendation

What’s Included in ASO

Local Authority Signals

We build the trust AI needs to recommend your business locally.

Business Knowledge Optimization

We structure your data so AI understands your services, pricing, and locations.

Content Built for AI Answers

High-quality content written to be cited and selected by AI engines.

AI Recommendation Mapping

We influence the sources AI pulls from — and how it compares you to competitors.

Conversational Query Targeting

We optimize for the questions customers actually ask, like:

“Who installs tankless water heaters near me?”
“What’s the best HVAC company in San Diego?”

Everything is custom — built for real world service businesses.

Google AI search results recommending a local business as the top provider

From AEO to GEO — The Foundation of AI Search Optimization

Answer Engine Optimization (AEO)

Answer Engine Optimization (AEO) ensures your business is the first name AI assistants recommend when customers ask for local services.
By optimizing your content, FAQs, and structured data for AI platforms like ChatGPT, Google Gemini, and Perplexity, AEO helps your company become the trusted answer across voice and conversational searches.
This strategy positions your business to dominate in emerging AI search environments where visibility is based on trust, relevance, and precision—not just keywords.

Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) focuses on how AI models like Google’s SGE (Search Generative Experience) and Bing Copilot generate answers.
GEO fine-tunes your website’s content, schema, and authority signals so your business is featured directly inside AI-generated responses—not buried beneath them.
By combining GEO with AEO, your brand achieves full AI Search Optimization coverage—showing up both as the recommended answer and within AI-generated summaries that guide customer decisions.

Comparison showing AEO, SEO, GEO, and ASO strategies for improving local business visibility in AI and search results

Industries We Help Win AI Search

  • HVAC Companies

  • Plumbers

  • Roofers

  • Electricians

  • Home Remodelers

  • Dentists & Medical Practices

  • Pest Control

  • Local Service Providers of all types

If your business relies on local demand, ASO future-proofs your marketing.

Collection of AI marketing guides for local service businesses available for download

Proof That Smart Marketing Hits Different.

AI-Powered Growth, Human-Approved Results.

We run a high-volume water heater business, and speed matters. Bjorn delivered fast. LionBear.ai helped us get ranked in AI search and set up automations that keep our pipeline full. It's efficient, scalable, and exactly what we needed. Worth every penny.
Brandon Baril, Quick Water Heater
Lion Bear helped bring our practice into the digital age. We’re showing up more in local search and even on platforms like ChatGPT — and patients are finding us because of it. He made the tech easy to understand and implement. Really grateful for his help!
Dr. Tudor Chertes, PB Family Dental
Healthcare marketing has its challenges — compliance, sensitivity, and trust. Bjorn understood that right away. He built a strategy tailored to our home health and hospice services, combining automation with AI visibility. Results came quickly, and the quality of leads improved.
David Tusa, MD Home Health
FAQ section graphic answering common questions about AI marketing for local businesses

AI Search Optimization (aso) faqs

ASO helps your business get recommended first by AI assistants like ChatGPT, Gemini, and Perplexity when customers ask for local services. Instead of fighting for clicks on Google, ASO puts your business directly into AI-generated answers.

SEO helps you rank on Google pages. ASO helps you get chosen by AI assistants that summarize search results for customers. SEO pushes people to your website — ASO pushes customers straight to you.

We optimize visibility and recommendations in:

  • ChatGPT Search

  • Google AI Overviews

  • Gemini

  • Perplexity

  • And upcoming AI assistants and voice devices

Where customers search → you appear first.

Any business that relies on local service demand, including:
HVAC, plumbing, roofing, electricians, home remodeling, dentists, pest control, and more. If customers search for you locally → ASO helps you win those bookings.

It depends on competition and your current authority level — but most businesses see increased visibility and recommendations within a few months, with continued improvement over time.

No. We can optimize your existing website for AI search. However — AI Websites can improve conversion and bookings even more. We provide both options depending on your goals.

Absolutely — ASO and SEO strengthen each other.
SEO boosts your authority for Google.
ASO boosts your authority for AI assistants.
Together, you dominate both search behaviors as they evolve.

Schedule a free ASO Strategy Call. We’ll show you where you currently appear in AI search results and what opportunities you can win fast.